Relationship
Owned production
Charlie’s own programme.
The Charlie Sansom Show
Creating The Charlie Sansom Show as an owned media property.
An owned production built to be entertaining and informative, from research and scripting to presentation and publishing.
StrategyMediaBrandContent
Owned production
Relationship
Research to release
Process
Evidence-led case studyOwned media · Current affairs
Owned production
Relationship
Research to release
Process
The opportunity
The Charlie Sansom Show was created to turn an established public voice and body of commentary into a coherent, owned programme format.
The starting situation
The show needed to be recognisable across long-form episodes, clips, articles and social publishing while remaining practical for a founder-led operation.
Our role
A direct, personality-led current-affairs show with a consistent editorial voice and a system for turning each episode into wider digital output.
How the work operated
The central need was not simply more content. It was a defined programme identity and a production rhythm capable of compounding over time.
From research to publishing
Charlie develops the editorial approach and takes an episode through research, scripting, presentation and production. Graphics and visual explanations support the programme, while titles, thumbnails and social adaptations prepare it for publication. The objective is to entertain and inform.
What we delivered
Built
- Show positioning and format
- Visual identity and packaging
- Repeatable production workflow
Produced
- Long-form episodes
- Short-form clips
- Thumbnails and promotional assets
- Article adaptations
Operated
- Editorial research and scripting
- Presentation, recording and post-production
- Graphics and programme packaging
- YouTube and social publishing
Evidence
Process
Research to release
Research, scripting, presentation, graphics, packaging and publishing.
The programme’s production scope.
Outcome
Owned media creates a durable platform when editorial position and production discipline are developed together.