Format
Co-hosted
A collaborative programme led by Gavin Callaghan and Charlie Sansom.
Common Ground
Developing Common Ground as a collaborative current-affairs podcast.
A collaborative show built around informed disagreement, local experience and a clear visual and editorial identity.
MediaBrandContentStrategy
Co-hosted
Format
4
Connected disciplines
Collaborative
Relationship
Evidence-led case studyPodcast · Current affairs
Co-hosted
Format
4
Connected disciplines
Collaborative
Relationship
The opportunity
Charlie Sansom and Gavin Callaghan co-created Common Ground to explore local politics through contrasting perspectives. The starting point was a friendship, allowing disagreement without a personal falling-out.
The starting situation
The programme needed enough editorial structure to remain focused while preserving the distinct experience and perspective of its hosts.
Our role
The format brings questioning and criticism together with practical local-government experience, aiming to make local issues understandable through conversation rather than manufactured hostility.
How the work operated
The format required a repeatable combination of research, discussion planning, production and recognisable digital packaging.
Disagreement between friends
The format grew from Charlie and Gavin’s contrasting perspectives and their existing friendship. It combines questioning and criticism with practical experience of local government. Saxon Bridge developed the programme identity, format, release assets and production system; editorial preparation and presentation are shared by the co-hosts.
What we delivered
Built
- Programme identity
- Repeatable discussion format
- Digital packaging system
Produced
- Programme presentation
- Thumbnails
- Portrait-format release material
- End cards
Operated
- Topic development
- Co-host preparation
- Production and distribution support
Evidence
Connected disciplines
4
Research, brand, production and digital packaging.
Relationship
Collaborative
Presented separately from conventional client work.
Measures describe the confirmed format and delivery scope, not audience outcomes.
Outcome
A discussion format becomes distinctive when research discipline and contrasting perspectives are supported by a consistent identity.