Strategy, narrative and media, from the newsroom.
Serious writing on positioning, communication, editorial systems and the practicalities of building influence in public.
Content is not the same as influence.
Attention is a commodity. Influence is not. This is what changes when an organisation decides to stop competing in the wrong market.
The public figure as a media property.
Personal authority becomes commercial when it is packaged into a repeatable property with a system underneath it.
Why fragmented suppliers produce fragmented communication.
The case for consolidating strategy, creative, media and systems under a single strategic direction.
The website as strategic infrastructure.
The website is not a brochure. It is the surface of the operating system that produces reputation, pipeline and authority.
How leaders should think about digital reputation.
Reputation compounds — up or down. This is the diagnostic we use with leaders reviewing their digital position.
Turning attention into commercial action.
Visibility is wasted when the organisation has no system for capturing, organising and following up opportunities.
AI in communications operations — where it earns its keep.
A frank note on where AI improves editorial throughput without eroding the standard, and where it should be kept firmly out.