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A premium relaunch for a business ready to be taken seriously.
A capable operator trapped inside a website that made them look junior.
WebsitesBrand
[Hero imagery — approval required]Case study · Saxon Bridge
The situation
A capable operator trapped inside a website that made them look junior.
The strategic challenge
The visible surface of the business was several levels below the quality of the work behind it. Buyers were making that judgement in seconds.
Diagnosis
The website needed to lead the repositioning, not follow it. A restrained, editorial digital home closer to a publication than a brochure.
Position
A digital home that matches the quality of the work and materially lifts conversion on qualified traffic.
What was built
- Refreshed brand and design system
- New information architecture
- Premium responsive website
- SEO foundations and analytics
What was produced
- New website copy
- Photography direction and asset library
What was operated
- Ongoing performance improvement
- Content calendar and article programme
What changed
Time-to-load improvement
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Facebook performance figures are supported by retained platform analytics presented below.
Lasting value
How the business looks is how the business is judged. A premium surface is a commercial instrument.
Selected assets
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Asset 2 — approval required
Asset 3 — approval required
Asset 4 — approval required